The project will provide brands with the opportunity to understand how well their products can sell in the China market. Furthermore, brands will be provided with a number of insights, strategic suggestions and brand assets that can be used in the future for their independent long-term China market expansion.

OBJECTIVE

• Better understand Queensland brands’ value propositions in the China market
• Identify key categories, brands and products for Queensland that can be successful in the China market
• Guide all brands involved in the project towards a more strategic approach to be successful in the China market.
• Proof and validation of the concept. Whereby in the future, TIQ will continue to offer China Brand Incubation Project

DELIVERABLES

The key takeaways from the project would cover:

• Suggested Unique Selling Points
• Packaging and Design suggestions
• Development of key communication points and brand elements to be later used in the market
• Highlighting relevant brand product attributes/functions and other key aspects relevant to the China market
• China cross-border sales volume history which is key for onboarding to formal platforms such as Tmall Global, JD Worldwide, Kaola, etc.
• A digital footprint in the China market through the use of cross-border sellers within the program
• Suggestions on key visuals, slogans and brands
• Digital & Ecommerce Strategy