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REDFERN

DIGITAL


Influencer research

INRES is a proprietary tool of RedFern Digital that allows for cost effective consumer research. It is the only tool of its kind in the market and helps brands revolutionize their China strategy.

Our Key Opinion Leaders are selected from our in-house pool based on category, follower base and experience working with similar brands.

Our Belief

RedFern believes that consumers follow trends set by market leaders.
Consumers rely on the advice and direction of KOLs to support their decisions when trying new categories and products.

The RedFern Digital team in collaboration with our KOLS help brands better understand Product Feedback, Brand Positioning, Product USPs and Key Brand Communication Points, empowering their China market strategy.

3 Mantras

OF

Chinese consumers’ purchasing decisions are heavily influenced by KOLs.

Many categories are yet to be defined in the China market and as a result, consumers lack understanding and desire to purchase.

Brand sales are heavily driven by USPs and strong positioning as a result of an E-Commerce-driven retail market.

Who are they?

They are specialists in their areas.
They are ingrained in the lives of their followers.
They are influential in shaping consumer behavior.
They are powerful trend setters.

THEY KNOW THE MARKET.

And more…

We’ve got your
category covered.

And more…

The
Process

Our
Methodology

The brand will be provided with a thorough INRES report detailing:

Key
Deliverables

The brand will be provided with a thorough INRES report detailing: