say hello

Here at RedFern Digital, we challenge our people to deliver measurable and successful campaigns for our brands no matter the budget, no matter the platform. We pride ourselves on our ability to commercially understand all aspects of the consumer journey from point of contact to purchase.

We’re a culturally rich team from all corners of China, with both education and work experience in overseas markets such as Australia, Germany, New Zealand, the USA and the UK.

The experience within our team enables clear and transparent communication with our clients and our passion drives us to achieve the best results, ensuring that your values, USP’s and identity are represented strategically and effectively for the China market. We hold ourselves accountable for meeting the KPIs set together with the brands, whether they be brand awareness or sales based.

In-House Creative Team

We have our own inhouse team of creative writers and designers with backgrounds in visual arts, communications and literature in both Mandarin and English. Our creative team has experience in every step of the branding process, from initial product packaging design to key visuals used during campaigns.

If this sounds like the type of team you’d like to work in, reach out now!

E-commerce Operations Manager Position
15 June, 2021
RedFern Digital is seeking a Digital Executive to join our international team to cultivate and support our clients.

As a part of our team, you will be working with clients from all over the world, managing E-commerce operations for brands from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Full-time

RedFern Digital is seeking an E-commerce Operation Manager to join our international team to cultivate and support clients while guiding them to their marketing goals and objectives in the China market. If you love working in a fast-paced industry, we would like to speak with you!

Responsibilities:

As an E-commerce Operations Manager, you will be accountable for the ongoing management and deliverables for clients across our brand portfolio to the highest quality.

  1. 负责所有网店平台的日常管理,确保所有面向客户的渠道都是最新的、相关的、本地化的市场。这些商店将包括天猫旗舰店、社交店商店以及其他在线多品牌在线环境。Responsible for the day-to-day management of the online store platforms, ensuring all customer-facing channels are up to date, relevant, and localized to the market. Such stores would include Tmall flagship stores, WeChat stores, and other multi-brand online environments.
  2. 根据品牌愿景,创建和规划绩效营销活动和交易策略,***限度地获取数据,实现预算销售和利润目标。 Create and plan marketing campaigns and trading strategies, in line with the brand vision, to maximize data capture and achieve budgeted sales and profit targets.
  3. 管理付费流量的表现,重新定位渠道,社交媒体项目。职责包括优化这些渠道所需的报告、工具和流程。该人将需要与营销团队密切合作,共同开发和实施社会媒体计划;Manage performance of Paid traffic, Re-targeting Channels, Social Media programs. Responsibilities include optimizing the tools and processes needed to optimize these channels. The E-commerce operations manager will need to work closely with the marketing team to co-develop and implement social media programs.
  4. 管理企业电子商务活动的日常运营,包括B2C平台和多变量测试计划,以提高点击率和转化率,以及促销策略,包括日历和跨电子商务部门的定价策略,以推动业务目标;Manage the daily operations of e-commerce activities for the business, including B2C platforms and multivariate testing initiatives to improve click rates and conversion rates. Develop promotional strategies that include shopping festivals throughout the year and pricing strategies across e-commerce segments to drive business objectives.
  5. 管理、推动并确保所有跨职能团队成员的有效参与;Manage, drive and ensure effective engagement of all cross-functional team members.
  6. 店铺日常安全维护,数据监控,问题检查,保证网店的正常运作,跟踪平台最新规则;Responsible for online stores’ security maintenance, data monitoring, problem checking on a daily basis, ensuring normal operations at all times. Keep updated with the latest rules of the platforms.
  7. 协助商品维护信息等其他交代的事情; Assist in maintaining commodity and other information.
  8. 在电子商务和数字媒体方面保持卓越;掌握***,重点是理解和支持组织内的数字战略; Maintain excellence in e-commerce and digital media; keep current with new technologies with a focus on understanding and supporting digital strategies within the organization.

 

Requirements:

  1. 本科或以上学历,三-五年以上天猫运营和京东运营经验,经历过双11大促优先考虑;Bachelor’s degree or above, at least three to five years of experience operating on Tmall & JD. Experience developing and managing Double 11 activities is a bonus.
  2. 了解天猫和京东等网络销售平台,优秀的运营及执行能力,能在快节奏的电商行业工作; Familiar with Tmall & JD platform, good operational and execution skills and can work under pressure in the fast-paced e-commerce industry;
  3. Office使用熟练。中文母语,良好的英语书面和口头沟通能力Proficient in Office software. Native in Chinese, with good written and verbal English communication skills.
  4. 有良好的团队合作意识,耐心、诚恳,有强烈的责任心和积极主动的工作态度。Have a strong sense of teamwork, patience, sincerity, responsibility, and a proactive working attitude.

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Consumer Research Internship Position
26 March, 2021
RedFern Digital is seeking a Consumer Research Intern to join our international team to cultivate and support our clients.

As a part of our team, you will be working with clients from all over the world, providing goods and services from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Intern

Reporting line: Senior Digital Executive

RedFern Digital is seeking a Consumer Research Intern to join our international team to cultivate and support our clients. If you love working in a fast-paced industry, we would like to meet you!

Responsibilities:

You will work with a young and international team to develop insights into categories and consumer trends through data analysis, social listening, competitor study, interviews, focus groups, etc. The research you take part in will help foreign brands shape their Chinese market entry strategy.

  • Help build up category knowledge through desktop research, e-Commerce data, social listening, and other research methodologies
  • Conduct competitor analysis through key social media and e-Commerce platforms
  • Case study on successful market players or campaigns
  • Support on conducting interviews and hosting focus groups
  • Consolidating interview scripts
  • Development of consumer research reports
  • Other tasks assigned by line managers

 

Requirements:

  • Interested in market and consumer research
  • Detail-oriented and good with numbers
  • Good command of Microsoft Excel and Powerpoint
  • Bilingual fluency in Chinese and English
  • Reliable and keep to deadlines
  • Heavy user of social media platforms, included but not limited to, WeChat, Weibo, Little Red Book, Douyin, Billibilli, etc.
  • Ideal to have some research background, more focused on market research than data science or modeling
  • Data science background or finance/economy background is not necessary unless the candidate has a huge interest in marketing
  • Previous experience in market research is preferred
  • Major in sociology/marketing/business/research is preferred
  • Last year of university is preferred

 

The internship position will provide you with the following:

  • Experience professionally working on government projects or working with leading brands from foreign countries
  • Opportunities for you to develop your research skills and professionalism in the workplace
  • Recommendation letter and internship certificate, if needed
  • Potential of moving into a full-time position based on your performance during the internship period

 

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Social Media Consultant Internship Position
RedFern Digital is seeking a Social Media Consultant Intern to join our international team to cultivate and support our clients.

As a part of our team, you will be working with clients from all over the world, providing goods and services from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Intern

Reporting line: Senior Digital Executive

RedFern Digital is seeking a Social Media Consultant Intern to join our international team to cultivate and support our clients. If you love working in a fast-paced industry, we would like to meet you!

Responsibilities:

As a Social Media Consultant Intern, you are accountable for supporting the Senior Digital Executive team in terms of management and deliverables for clients across our brand portfolio to the highest quality.

  • Manage social media activities for clients, including content marketing and campaign management on WeChat, Weibo, Douyin and LRB, translate and localize provided material that can be used for content posts.
  • Conduct marketing research to understand the latest digital landscape, and the marketing activities of client’s competitors.
  • Be able to communicate with client independently.
  • Pitch clients together with the senior team and create compelling presentations.
  • Strategically advise clients with regards to marketing in China, including but not limited to social media marketing, KOL engagement and paid media.
  • Work on projects based on clients’ needs as part in a team or individually as required.

 

Requirements:

  • Bachelor’s degree or above
  • Chinese Native, excellent written and verbal English communication skills
  • Good knowledge and experience with Microsoft Powerpoint
  • Experience in social content editing and familiarity with social media platforms
  • Ability to multi-task and problem-solve
  • Has business acumen and self-motivation, able to work proactively and solve problems with a “can-do” attitude.
  • Has outstanding learning ability, able to acquire new knowledge and skills in a short time.

 

Not requirements, but great to have:

  • Some research background, more focused on marketing research, than data science or modeling
  • Data science background or finance/economy background is not necessary unless the candidate has a huge interest in marketing
  • Experience in the alcohol category is preferred

 

You will be expected to exhibit the following:

  • Being a professional consultant capable of independently and professionally working on projects and with clients either individually or as part of a team.
  • Commercial astuteness, self-motivation, maturity, ability to work proactively, solve problems.
  • Work and act resourcefully with a “can-do” and results-orientated attitude to challenges and problem-solving.
  • Have the ambition and desire to grow with the role, with the chance of becoming a full-time consultant.

 

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Paid Media Specialist Position
9 March, 2021
RedFern Digital is seeking a Paid Media Specialist to join our international team to cultivate and support clients, guiding them to their marketing goals and objectives in the China market.

As a part of our team, you will be working with clients from all over the world, providing goods and services from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Full-time

Experience: Middle to Senior Level

Reporting line: Digital Manager

RedFern Digital is seeking a Paid Media Specialist to join our international team to cultivate and support clients, guiding them to their marketing goals and objectives in the China market.

If you have experience in Chinese Paid Media and love working in a fast-paced industry, we would like to meet you!

Responsibilities:

As a Paid Media Specialist, you are accountable for the ongoing management of and deliverables to clients across our brand portfolio to the highest quality.

  • Ensure brand success across paid media channels.
  • Manage day-to-day operations and running of paid media campaigns (Key Opinion Leaders, livestreaming, etc.) to achieve set KPI’s and deliverables.
  • Ongoing updates of agency KOL contact list, further development of the KOL pool, and evaluation of the  KOL performances.
  • Liaise with other teams to support communication activities and KOL campaigns, and provide professional judgment to select the best fitting KOLs.
  • Evaluate and report on the impact of the collaboration with the KOL and on the general performance of the campaign to the client.

 

Requirements:

  • Bachelor’s degree or above
  • At least 1-3 years of relevant experience
  • Good command of English (both written and spoken)
  • MCN background preferred
  • KOL paid campaign experience
  • Good knowledge of Microsoft Office skills

 

Not requirements, but great to have:

  • Experience with Photoshop/Adobe illustrator

 

You will be expected to exhibit the following:

  • Being a professional consultant capable of independently and professionally working on projects and with clients either individually or as part of a team.
  • Commercial astuteness, self-motivation, maturity, ability to work proactively, solve problems and make decisions unsupervised if need be.
  • Work and act resourcefully with a “can-do” and results-orientated attitude to challenges and problem-solving.
  • Have the ambition and desire to grow with the role of being a paid media specialist and potential manager.

 

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Senior Digital Executive Position – Fashion, Beauty & Lifestyle
RedFern Digital is seeking a Senior Digital Account Executive to join our international team to cultivate and support clients within the Fashion, Beauty & Lifestyle categories, guiding them to their marketing goals and objectives in the China market.

As a part of our team, you will be working with clients from all over the world, providing goods and services from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Full-time

Experience: Middle to Senior Level

Reporting line: Digital Manager

RedFern Digital is seeking a Senior Digital Account Executive to join our international team to cultivate and support clients within the Fashion, Beauty & Lifestyle categories, guiding them to their marketing goals and objectives in the China market.

If you have experience in these categories and love working in a fast-paced industry, we would like to meet you!

Responsibilities:

As a Senior Digital Executive, you are accountable for the ongoing management of and deliverables to clients across our Fashion, Beauty & Lifestyle brand portfolio to the highest quality.

  • Ensure brand success across relevant social media and paid media channels.
  • Support in managing the ongoing strategy of the brand and coordinating with the creative,  E-commerce, and content teams to ensure alignment.
  • Manage day-to-day operations and running of Owned Media accounts as well as paid media campaigns (Key Opinion Leaders, livestreaming, etc.) to achieve set KPI’s and deliverables.

 

Requirements:

  • Bachelor’s degree or above
  • At least 2-3 years’ relevant experience in social media and paid media in China’s Fashion, Beauty, and Lifestyle categories
  • Chinese Native, excellent written and verbal English communication skills
  • Good knowledge and experience with Microsoft Powerpoint
  • Research skills and experience in putting together insights in relevant industry
  • Strong sense of visual aesthetics and creativity

 

Not requirements, but great to have:

  • Experience with Photoshop/Adobe illustrator

 

You will be expected to exhibit the following:

  • Being a professional consultant capable of independently and professionally working on projects and with clients either individually or as part of a team.
  • Commercial astuteness, self-motivation, maturity, ability to work proactively, solve problems and make decisions unsupervised, if need be.
  • Work and act resourcefully with a “can-do” and results-orientated attitude to challenges and problem-solving.
  • Have the ambition and desire to grow with the role of being a professional executive and potential manager.

 

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Digital Executive Position – Mother & Baby
RedFern Digital is seeking a Digital Executive to join our international team to cultivate and support our clients within the Mother & Baby category.

As a part of our team, you will be working with clients from all over the world, providing goods and services from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Full-time

Experience: Junior Level

Reporting line: Senior Digital Executive

RedFern Digital is seeking a Digital Executive to join our international team to cultivate and support our clients within the Mother & Baby category.

Mother & Baby category definition: Infant Nutrition, Infant Milk Formula, Baby Products & Accessories

If you have experience in this category and love working in a fast-paced industry, we would like to meet you!

Responsibilities:

As a Digital Executive, you are accountable for supporting the Senior Digital Executive team in terms of management and deliverables for clients across our Mother & Baby brand portfolio to the highest quality.

  • Manage Social media activities for clients, including content marketing and campaign management on WeChat, Weibo, Douyin, and LRB, translate and localize provided material that can be used for content posts.
  • Conduct marketing research to understand the latest digital landscape, and the marketing activities of the client’s competitors.
  • Be able to communicate with the clients independently.
  • Pitch clients together with the senior team and create compelling presentations.
  • Strategically advise clients with regards to marketing in China, including but not limited to social media marketing, KOL engagement, and paid media.

 

Requirements:

  • Bachelor’s degree or above
  • Chinese Native, excellent written and verbal English communication skills
  • Good knowledge and experience with Microsoft Powerpoint
  • Experience in social content editing and familiarity with social media platforms
  • Ability to multi-task and problem-solve

 

Not requirements, but great to have:

  • Experience with Photoshop/Adobe illustrator
  • Some market research background
  • Experience in the alcohol category is preferred

 

You will be expected to exhibit the following:

  • Being a professional consultant capable of independently and professionally working on projects and with clients either individually or as part of a team.
  • Commercial astuteness, self-motivation, maturity, ability to work proactively and solve problems.
  • Work and act resourcefully with a “can-do” and results-orientated attitude to challenges and problem-solving.
  • Have the ambition and desire to grow with the role of being a senior digital executive and potential manager.

 

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Digital Executive Position
RedFern Digital is seeking a Digital Executive to join our international team to cultivate and support our clients.

As a part of our team, you will be working with clients from all over the world, providing goods and services from a number of different categories.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Full-time

Experience: Junior Level

Reporting line: Senior Digital Executive

RedFern Digital is seeking a Digital Executive to join our international team to cultivate and support our clients. If you love working in a fast-paced industry, we would like to meet you!

Responsibilities:

As a Digital Executive, you are accountable for supporting the Senior Digital Executive team in terms of management and deliverables for clients across our brand portfolio to the highest quality.

  • Manage Social media activities for clients, including content marketing and campaign management on WeChat, Weibo, Douyin, and LRB, translate and localize provided material that can be used for content posts.
  • Conduct marketing research to understand the latest digital landscape, and the marketing activities of client’s competitors.
  • Be able to communicate with the clients independently.
  • Pitch clients together with the senior team and create compelling presentations.
  • Strategically advise clients with regards to marketing in China, including but not limited to social media marketing, KOL engagement, and paid media.

 

Requirements:

  • Bachelor’s degree or above
  • Chinese Native, excellent written and verbal English communication skills
  • Good knowledge and experience with Microsoft Powerpoint
  • Experience in social content editing and familiarity with social media platforms
  • Ability to multi-task and problem-solve

 

Not requirements, but great to have:

  • Experience with Photoshop/Adobe illustrator
  • Some market research background
  • Experience in the alcohol category is preferred

 

You will be expected to exhibit the following:

  • Being a professional consultant capable of independently and professionally working on projects and with clients either individually or as part of a team.
  • Commercial astuteness, self-motivation, maturity, ability to work proactively and solve problems.
  • Work and act resourcefully with a “can-do” and results-orientated attitude to challenges and problem-solving.
  • Have the ambition and desire to grow with the role of being a senior digital executive and potential manager.

 

If you are interested in the position, please reach out to [email protected] with your resume. Thank you.

Digital Marketing Internship Position
1 September, 2020
Join our team as a digital media and marketing intern!

实习岗位信息/
Digital Media & Marketing Internship Information

 实习部门/Department: Digital Marketing & Media
岗位名称/Intern Position: Digital Media Intern
实习生主管/Interns’ Manager: Fressia, Senior Digital Executive
电话/Telephone: 63809856
邮箱/Email: [email protected]
手机/Mobile phone: 13564190293
实习地址/Internship address: 6F(605-608),Anken Australian House, No. 80 Pingwu Road, Changning District, Shanghai

岗位职责/Intern PD:

      • Create and manage both Weibo and WeChat accounts for our clients.(为客户开设、维护、管理微信/微博公众号)
      • Provide written content in Chinese for posts that are pushed out. Have the ability to translate and localize content. Have the ability to design campaigns that can be used to push out content. (按照客户要求定期编辑推送,需具备熟练地页面设计和翻译技能)
      • Assist with any design requirements that the Market Research department encounter.
      • Attend meetings with client.(可以和客户独立沟通,并完成客户下发的任务)
      • Pitch clients together with the senior team and create compelling presentations.(向客户输出高质量的展示方案,并同资深新媒体专员团队一起赢得客户)
      • Strategically advise clients with regards to China marketing.(为客户提供有关中国市场的战略建议)
      • Carry out category and media research within a team.(团队合作完成品类和媒体研究)

任职资格/Qualifications:

      • Being a professional consultant capable of independently and professionally working on projects and client needs as part of a team and individually as required.(作为专业顾问,能够按照客户需求独立或以团队合作的形式完成项目)
      • Commercial astuteness, self-motivation, maturity, able to work proactively, solve problems and make decisions unsupervised if need be. (有敏锐的商业嗅觉,积极主动,成熟专业,能够灵活处理并解决问题,善于做决定)
      • Work and act resourcefully with a “can-do” results orientated attitude to challenges and problem solving. (乐观进取,敢于挑战,随机应变)
      • Have the ambition and desire to grow with the role of being a professional consultant and potential manager.(有志于成为能够带领团队的专业顾问,甚至后备经理)
      • Better major in Translation or Communication (传媒、广告、汉语言文学、翻译背景优先)
      • Better in creative writing and activity planning(有撰写营销软文、活动策划的能力者优先)
      • Better with Mother & Baby digital experience (有母婴类新媒体经验)
      • Proficiency in English speaking & writing (需要流利的英文口语与写作能力)
      • 在读学历/Degree Level: University

其他信息/Other Information:

      • 招聘人数/Number of Positions Available: 2-3
      • 实习津贴/Internship Allowance: 人民币        150        元./天or 150 RMB/Day
      • 是否需要学生体检/Physical Check-up: 不要求/Not required
      • 工作餐安排/Work Meal: 不提供工作餐/Not included
      • 住宿/Accommodation: 不提供/Not provided
Graphic Designer Internship Position
Join our team as a graphic designer intern!

实习岗位信息/
Graphic Design Internship  Information

 实习部门/Department: Creative Department
岗位名称/Intern Position: Graphic Designer Intern
实习生主管/Interns’ Manager: Emily, Creative Director
电话/Telephone: 63809856
邮箱/Email: [email protected]
手机/Mobile phone: 13816545826
实习地址/Internship address: 6F(605-608),Anken Australian House, No. 80 Pingwu Road, Changning District, Shanghai

岗位职责/Intern PD:

      • 平面设计,品牌设计,创意设计
      • 与设计总监沟通,了解客户需求,完成设计方案,把控方案质量。
      • 会做动画和H5的优先考虑,并熟悉目前流行的设计媒体:例如,双微,小红书,抖音等。

任职资格/Qualifications:

      • 大学及以上学历,设计相关专业;
      • 熟练掌握PS、AI等平面设计类软件,具有手绘、插画功底;
      • 性格开朗稳定,积极主动,善于学习,有较强的团队合作精神与沟通能力。
      • 具备良好的文化修养及审美能力,富有创意,思路开阔,心慧手巧,责任心强
      • 2-5年的新媒体设计公司工作经验:网页,App,微信小程序和H5的设计经验
      • 有品牌视觉识别系统,广告,包装设计和印刷品制作的经验。
      • 有能力成为项目负责任人,从开始到交付至客户手中。能做到精准且有创意的国际品牌本土化。
      • 流利的英语流利及书写。
      • 在读学历/Degree Level: University
      • 专业/Major: Related to Design

其他信息/Other Information:

      • 实习津贴/Internship Allowance: 人民币        150        元./天or 150 RMB/Day
      • 是否需要学生体检/Physical Check-up: 不要求/Not required
      • 工作餐安排/Work Meal: 不提供工作餐/Not included
      • 住宿/Accommodation: 不提供/Not provided