say hello
We Are RedFern Digital
Making Brands
Have Impact

We are a leading full-service Digital Marketing and E-commerce agency.
RedFern Digital is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories in the China market, covering Research, Branding, Strategy, Social Media Marketing, E-commerce and Technical Integration.

RedFern Digital helps hundreds of brands achieve their commercial targets every year. We are committed to helping brands navigate the digital ecosystem, driving actionable insights, building online sales and executing creative campaigns that have impact on the market.

We don’t just help brands, we make them have impact. Having impact means beating the market and your competitors at everything you do. Our insights, experience and kick-ass team mean that your brand is not only in safe hands but is about to thrive.

Our achievements so far?
We Have Completed
Projects Succesfully

From the content that we produce, to the media activations we promote and platforms we sell through, we tell our brands’ stories.

 

We share what differentiates our brands from others and create content that is engaging, contemporary, brand relevant and drives sales.

 

Brand Campaigns

Research Projects

Media Accounts

Brand Launches

Development Projects

Limitless Creativity

How do we achieve this?
Having a kick-ass team!

Ryan Molloy
Chief Executive Officer
Ashwin Pillay
Commercial Manager
Emily Jiang
Creative Director
Frank Ren
Digital & E-commerce Manager
Mata Song
Senior Videographer
Echo Shaw
E-commerce Operations Manager
Daniel Zhang
Senior Photographer
Fritz Weiss
General Counsel

Our Values
Our values are what make us special and drive us to do better.

We are consumer crazy

Rather than make a brand fit to a consumer, we help fit the consumer to the brand. With over 8 unique different methodologies, a combination of in-house proprietary tools, we are a China Research Agency with research capabilities that are one of the strongest in the market. And our never-ending obsession with the Chinese consumer means we are always at the top of our game.

We are commercially and data driven

We challenge our people to deliver measurable and successful campaigns for our brands no matter the budget, no matter the platform. Combining our E-commerce and media departments means that both not only hold each other accountable for exposure and sales but cross-pollinate their experience. Therefore, we are able to use digital marketing in China to drive traffic to the E-commerce channels of our brands, increasing sales conversion.

We are creative

We pride our creative team on producing some of the best work globally and a quick look at our work-to-date reveals this.
From video production and photography, to graphic design, animation, and develop of creative assets, our creatives are hand-picked from a variety of industries, sprinkled with fairy dust and then inspired to create memorable brand stories.

We are RedFern Digital

As a full service agency we are able to understand the pain points your business faces.
Our model and structure not only enables us, but empowers us to mold solutions brands need to thrive.

Our Services

 

 

01

Research

We leverage a unique suite of in-house developed research tools and methodologies to support our brands with tailored market research, from China market opportunity assessment, branding, consumer testing right through to market strategy.

02

Digital Marketing

We offer content marketing & paid media management across China’s major social media platforms, including Baidu, Douyin, Little Red Book/Xiaohongshu, WeChat, Weibo, and more. We support brands with creating brand awareness and building online communities.

03

Creative

Our creative team is involved in every step of the journey for our brands, from branding and localization, landing page and H5 development, through to localized photo and video production.

04

Development

Technical integration and bespoke development of WeChat mini programs, websites and standalone applications to create a 360-degree digital experience.

05

E-commerce

As a China E-commerce partner, RedFern can take care of your marketing, operational, customer and logistical needs across all of China’s major platforms.

Our Team
At RedFern Digital, your opportunities are unlimited and we’re always seeking the prime rib of talent.

There are jobs, and then there are careers. Take the chance to do the kind of work that is part of something meaningful. The opportunity to challenge yourself and learn new skills.

 

We hail from all corners of the globe and apply an incredible breadth and depth of experience to our work. Among the RedFern Digital crew are award winning designers, swift moving football players as well as talented musicians and writers.

 

You have the prospect of being surrounded by intelligent, ambitious and motivated people day in day out.

Does this sound like You?
“We’re on a mission to make an impact for our brands, and we want you to be part of the journey.”