THE OPPORTUNITY

With the mission of empowering healthier lives, Vitaco develops, manufactures and markets high-quality nutritional products under brands in the following categories: Vitamins & Supplements, Sports Nutrition and Health Food.

Vitaco was looking for an agency to help them gain a better understanding of the China sports nutrition market and how to localize their brands for Chinese consumers.

THE RESULT

RedFern conducted a research piece for Vitaco that included an in depth look at Vitaco’s competitors and the sports nutrition market, looking into e-commerce data gathered from online retail platforms and conducting focus groups and industry interviews. Using the information, RedFern built a digital strategy for Vitaco that is customized for Chinese consumers.