THE OPPORTUNITY

Fireball Whisky, a delicious, top-selling cinnamon whisky brand, was looking for an agency that could provide the brand with partnership opportunities, event concepts, an execution plan, owned media platform management and key opinion leader management in the China market.

THE RESULT

RedFern supported Fireball with social media content strategy and maintenance of key social media platforms, which included the development of content and high-quality design as well as H5 development.

Redfern also helped to conceptualized and executed Fireball’s Halloween and Christmas events, which were held in Shanghai, Shenzhen and Beijing. RedFern also provided Fireball with all the promotional material designs for their events. Apart from that, by reaching out to 300+ KOLs, RedFern successfully drove the brand’s exposure and attendance. Nowadays, China has become Fireball’s 2nd biggest market in the world.