Chinese social media and KOL management.
Hawkers is a Spanish brand based in Elche that sells fashionable sunglasses through online distribution channels. They provide a series of affordable and high-quality eye ware with unique innovative designs that has helped the brand to sell worldwide. Hawkers launched their Tmall store and requested that RedFern Digital support the brand in helping to drive sales and increase brand awareness in China.
RedFern Digital assisted Hawkers in developing content and pushouts for WeChat, Xiaohongshu (Little Red Book) and Weibo, along with creating campaigns for the brand and managing KOLs that both matched the brand’s style and had high conversion rates. We also supported the brand with ongoing paid media strategy and management.