Mo Milk is an Australian brand that develops nutritional supplements for children and has the aim of bringing the concepts of “milk+symbiotics” and “milk+DHA” to the China market. In order to accomplish this, Mo Milk wanted an agency that could help the brand spread awareness, further develop the branding in China, and ultimately, drive consumers from social media platforms to the e-Commerce store.
RedFern Digital worked with Mo Milk to develop a specialized paid media, creative, and content strategy that would best allow the brand to continue building up exposure and driving sales in the China market. Moreover, RedFern also assisted Mo Milk creatively by developing the e-Commerce store and additional promotional materials. In the first month of account operations, we increased exposure to over 1 million.