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New Zealand Trade & Enterprise
Digital Research, Ecommerce Data Insights Reporting & Strategy

Commissioned by the New Zealand government


New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses grow in international markets.


RedFern was commissioned by NZTE to develop a series of over 10 e-commerce category reports focusing on key market categories. The reports highlighted opportunities for New Zealand brands, as well as relevant market and category specific trends.


“We have contracted RedFern as our supplier of ecommerce data and food and beverage category reports for the China market.

This is a rapidly changing area in China and RedFern have provided excellent work – most notable has been their willingness to work with us as we continue to adjust and refine our reporting needs.”

Glenn Murphy, Regional Director, Greater China New Zealand Trade and Enterprise