Sales-driven KOL campaign
New Zealand Natural produces ice cream made only from the freshest and highest quality ingredients, beginning with fresh cream delivered every morning. New Zealand Natural requested support in promoting their summer pop-up stores in China and driving sales to their JD store. The brand wanted to tie these promotions into their social media marketing strategy and online campaigns.
RedFern Digital developed a paid media strategy for New Zealand Natural on the Chinese social media platforms (Weibo, WeChat, Little Red Book and Douyin). By cooperating with KOLs on campaigns, RedFern assisted in promoting the brand both online and offline and was able to drive sales from the KOL posts, many of which received tens of thousands of views.