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Scottish Enterprise
A Comprehensive and Interactive Guide For Scottish Businesses To Better Engage With Chinese Outbound Tourists

Produced an interactive digital guidebook with QR code integration for Scottish Enterprise on engaging with outbound Chinese tourists through WeChat Pay, Alipay and Tax Free Shopping solutions

THE OPPORTUNITY

The Scottish Enterprise required research that was accessible, useful and practical, and could be widely shared with businesses and destinations to understand Chinese payment systems and tax-free shopping systems.

THE RESULT

RedFern was commissioned to conduct the research with the purpose of developing a guide that would help Scottish businesses better understand how to engage with Chinese outbound tourists and increase their travel spend. The guide included information on how to integrate WeChat Pay, Alipay and Tax-Free Shopping Systems, and integrated unique QR codes that could be scanned in order to receive high level information, statistics and view infographics.