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Whittaker’s
Little Red Book, Key Opinion Leader Management, E-commerce Sales Diversion & Brand Awareness Strategy

THE OPPORTUNITY

Whittaker’s wanted to engage with fashion focused KOL’s on Weibo and Little Red Book to increase awareness and drive traffic to their Tmall Global and Official LRB Store.

THE RESULT

Multiple campaigns were carried out over a 9 week period, engaging with a large number of KOLs with various follower base sizes. Engagement rates for the campaign were strong considering the product was very new to the China market.