Whitley Neill

Paid Media, Brand Localization, Development of Creative Visuals, Campaign Ideation, Traffic Conversion Strategy, KOL Activation

A final sales total of over RMB40k+, with more than 300+ units sold and an average transaction value of over RMB450.

THE OPPORTUNITY

Whitley Neill is a premium gin brand from the UK. Founded in 1762, WNG handcrafts its gin in small batches and creates gins that are inspired by different flavors from around the world. WNG requested RedFern Digital’s support in expanding the brand’s digital presence in China and in assisting with the brand’s promotional campaigns.

THE RESULT

RedFern Digital supported WNG in planning for the JD Alcohol Festival on September 9th, localizing the brand and creating key visuals. We helped the brand to develop its JD landing page, assisted in campaign ideation and traffic conversion strategy, and managed KOL activations on four different platforms (WeChat, Douyin, Kuaishou and Little Red Book/Xiaohongshu).

RedFern also helped WNG to launch the brand’s year-end sales campaign, based on direct partnerships with livestreamers on the Kuaishou platform. Within one month, RedFern organized 2 streaming sessions and reached a final sales total of over RMB40k+, with more than 300+ units sold and an average transaction value of over RMB450.