THE OPPORTUNITY

WorldTrainer offers a holistic program that combines physical exercise with life lessons to allow youths to discover the importance of exercise and health, build self-confidence, develop a positive mindset, and foster interpersonal skills.

THE RESULT

In order to support WorldTrainer by increasing awareness of the program and by encouraging more parents to allow their children to attend WorldTrainer’s program, RedFern Digital was asked to create and maintain a WeChat community for the brand. Content was regularly designed and posted and focused on both highlighting the WorldTrainer classes and on providing parents with additional information regarding fitness, parenthood and health. Other methods that RedFern pursued to increase awareness of WorldTrainer included collaborating with related online communities and subscription services to attract more people to the program.