OPPORTUNITY ONE

With a presence in more than 160 cities worldwide, the Canadian Trade Commissioner Service (TCS) promotes Canadian economic interests in global markets and can help companies navigate the complexities of international expansion. Within China, the network of the Trade Commissioners provides Canadian brands with expert advice, whether they are looking to export, invest, or partner in the market.

The Canadian Trade Commission in Shanghai wanted to develop a digital touch point where Chinese consumers could learn more about Canadian F&B beverage products. B2B partnership support functions were also desired to help Canadian brands connect with potential distributors and retailers in China.

THE RESULT

RedFern developed a multi-layered WeChat Mini Program that offers a highly visual and interactive experience for WeChat users to become more educated on the unique products Canada exports to China.

RedFern was also commissioned to develop a strategic guide for Canadian brands to gain a comprehensive understanding of China’s Ecommerce ecosystem. The guide was an in-depth, step-by-step introduction to helping Canadian brands better understand, prepare and succeed in the Chinese market.  Content in the guide included topics such as platform costs, current consumer insights, working with Tmall Partners and how to prepare for E-commerce market entry.

OPPORTUNITY TWO

The Canadian Trade Commission in Shanghai commissioned RedFern to create an in-depth, step by step Ecommerce guide to help Canadian brands to better understand, prepare and succeed in the market.

THE RESULT

RedFern created a strategic guide for Canadian brands to gain a comprehensive understanding of China’s Ecommerce ecosystem. Content included topics such as platform costs, current consumer insights, working with Tmall Partners, how to prepare for Ecommerce market entry, etc.