Carman’s
China Social Media Strategy, Execution, Campaign & KOL Management, Branding & Localization
Over 7 million reads and 249 shares during the campaign.
THE OPPORTUNITY
Australia’s muesli brand requested support from RedFern Digital on localizing their brand for market and more broadly, supporting their overall digital strategy for market.
THE RESULT
RedFern Digital developed and localized the brand typography and slogan for the China market, taking into consideration brand strengths, competitors, target market, personality, etc.
In a single campaign, RedFern obtained over 7 million reads, 249 shares, 284 comments and 52 likes during the campaign, with a click-through rate of over 2,840 (0.38%)!