THE OPPORTUNITY

De Bortoli is one of Australia’s most iconic wine brands and originated from the beautiful Yarra Valley. The brand requested support from RedFern Digital on optimizing their social commerce presence in China, to help increase brand awareness among Chinese consumers and drive WeChat Mini Program sales.

THE RESULT

RedFern Digital developed a paid, creative and content strategy to support the launch of De Bortoli’s custom built WeChat Mini Program, with the objective of extending the Mini Program from simple store format to a content and information hub for wine enthusiasts. The medium to long term goals of the project are to create a community of wine enthusiasts within the De Bortoli Mini Program and drive repeat purchases online.