THE OPPORTUNITY

DWK Life Sciences is the world’s leading manufacturer and supplier of precision laboratory equipment, bringing together the expertise of the three major brands: Duran, Wheaton and Kimble. DWK provides products with superior quality and precision, always striving to continuously innovate new methods of serving its customers.

THE RESULT

RedFern assisted DWK in better engaging with their Chinese consumers and potential consumers, and developed a mini-program on WeChat that will serve as a touch point for DWK on Chinese social media.