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China Social Media Strategy & Execution, Campaign Management, KOL & Promotional Tool Spend Management

170k+ impressions in one single campaign


Glencairn has been the leading supplier of high quality, distinctive glassware and crystal to the Scottish whisky industry for over thirty years. Founded by Raymond Davidson who, as a whisky connoisseur striving to deliver the perfect tasting experience, developed the tulip shaped Glencairn Glass to do exactly this.

To increase brand awareness of the Glencairn Crystal whisky glass in the China market, Glencairn approached RedFern to support them with a digital strategy to better engage with whisky lovers and validate the Glencairn brand across China.


Over a 6 month period, RedFern used promotional tools to run a series of highly cost effective campaigns through Weibo. One campaign that RedFern ran generated over 170,000 impressions with only a RMB 400 marketing investment.