China digital marketing strategy
Dermal Therapy is a specialized skincare brand with products that are the result of in-depth product development. Each of the brand’s products was developed through an innovative research process to deliver the utmost efficacy. The ingredients used to manufacture Dermal Therapy’s products are of pharmaceutical grade quality whenever possible. Dermal Therapy approached RedFern Digital to assist them with their China digital marketing strategy, with the goal of increasing the brand’s digital presence and driving sales to their Tmall flagship store.
RedFern Digital assisted Dermal Therapy with launching and managing their online campaigns, which included the development of campaign ideas, the management of collaborations with KOLs that fit with the brand’s identity and style and working with KOCs to increase word-of-mouth marketing. RedFern’s creative team created key visuals for the brand, and worked closely with the digital team to develop content that is both engaging to the target audience and visually appealing.