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Lovers Only
Execution & Campaign Management, KOL Management, China Social Media Strategy, Promotional Tool Usage, Consumer Study, Website & Mini-Program Development

1.6k+ engagement & 600k+ views campaign


Lovers Only, a fashionable women’s clothing brand, wanted to develop a social media marketing plan to drive sales of their products and better engage with their customers.


RedFern developed a digital media strategy for Lovers Only, part of which included developing a website and a WeChat mini-program for the China market. RedFern also executed campaigns for Lovers Only, using specific promotional tools such as strategic KOL posting and product seeding.

One of these campaigns was for Chinese Valentine’s Day and involved collaborating with 4 Weibo KOLs, receiving high engagement and exposure.