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Maui Cider
Social Media Marketing Strategy, Campaign Management, Online to Offline Paid Media Coordination, Social Media Account Management


Maui Cider is a New Zealand Cider Brand that is new to the Chinese market and requested assistance from RedFern Digital in order to help the brand build up brand awareness in China, through the use of social media platforms.


RedFern Digital supported Maui Cider by developing a social media and content strategy, then running their social media outreach efforts. Some of the activities performed included paid media coordination to drive traffic to offline events, regular content output, and campaign management to gradually build up the brand accounts and brand following.