THE OPPORTUNITY

Scottish Development International (SDI) is the international arm of the Scottish Government and Scotland’s enterprise agency. With more than 30 offices around the world, SDI’s mission is to help grow Scottish business both within Scotland and abroad.

RedFern Digital was engaged by SDI for the Food is GREAT campaign, which is the UK Government’s most ambitious international marketing campaign for promoting UK food & beverage products. Paid Media activation as well as Photo and Video production was carried out by RedFern to support the campaign.

THE RESULT

RedFern Digital supported SDI as the key strategic partner for the campaign, supporting across all facets of Online Activation & Promotion as well as Photo & Video production at key events.

Paid media promotion included Livestreaming, Key Opinion Leader engagement as well as Press Release.

RedFern Digital’s creative team developed all creative assets used throughout the campaign in terms of offline and online promotion, while the production team supported SDI in capturing recipe content, chef and event moments to be used as marketing content for promotion of the campaign.