30% net increase of WeChat followers
SunRice is one of Australia’s largest rice exporters and produces a range of different consumer products that include ready-made rice meals, rice-based snacks, and rice-based baby food.
SunRice wanted an agency that could help with their digital marketing strategy, localization and overall branding in China.
RedFern Digital put together a digital strategy for SunRice that fit with their consumer profile. During the China International Import Expo 2019, RedFern worked with SunRice on design and offline event support.
RedFern also produced a research report for SunRice that included e-commerce analysis, consumer studies, and competitor research to help the brand gain a better understanding of the rice market opportunity in China.