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Digital Marketing Strategy, Campaign Ideation, Market Research, E-commerce Data Mining, Competitor Analysis, Consumer Study, E-commerce, Market Entry

30% net increase of WeChat followers


SunRice is one of Australia’s largest rice exporters and produces a range of different consumer products that include ready-made rice meals, rice-based snacks, and rice-based baby food.

SunRice wanted an agency that could help with their digital marketing strategy, localization and overall branding in China.


RedFern Digital put together a digital strategy for SunRice that fit with their consumer profile. During the China International Import Expo 2019, RedFern worked with SunRice on design and offline event support.

RedFern also produced a research report for SunRice that included e-commerce analysis, consumer studies, and competitor research to help the brand gain a better understanding of the rice market opportunity in China.