Trade & Investment Queensland
Queensland Brands China Ready & Activation Incubation Project
The project has 4 phases and will enable the identification of Queensland brands that can be successful in selling into the China market.
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The project will provide brands with the opportunity to understand how well their products can sell in the China market. Furthermore, brands will be provided with a number of insights, strategic suggestions and brand assets that can be used in the future for their independent long-term China market expansion.
OBJECTIVE
- Better understand Queensland brands’ value propositions in the China market
- Identify key categories, brands and products for Queensland that can be successful in the China market
- Guide all brands involved in the project towards a more strategic approach to be successful in the China market.
- Proof and validation of the concept. Whereby in the future, TIQ will continue to offer China Brand Incubation Project
DELIVERABLES
The key takeaways from the project would cover:
- Suggested Unique Selling Points
- Packaging and Design suggestions
- Development of key communication points and brand elements to be later used in the market
- Highlighting relevant brand product attributes/functions and other key aspects relevant to the China market
- China cross-border sales volume history which is key for onboarding to formal platforms such as Tmall Global, JD Worldwide, Kaola, etc.
- A digital footprint in the China market through the use of cross-border sellers within the program
- Suggestions on key visuals, slogans and brands
- Digital & Ecommerce Strategy