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United Dutch Breweries
Key Opinion Leader Management, Offline Event Marketing Support, Localization of Brand Slogan & Hashtag, Brand Awareness Strategy

20k+ engagement from KOL posts

THE OPPORTUNITY

Oranjeboom, owned by United Dutch Breweries, was founded in 1671 and has been producing high quality beer ever since.

Oranjeboom requested support on marketing for an offline event called Beerfest Asia. The brand wanted their brand slogan and hashtag localized in Chinese and asked for appropriate key opinion leaders to attend and post about the event on their social media accounts using the brand hashtag.

THE RESULT

After inviting relevant key opinion leaders to attend the offline event, RedFern analyzed the engagement and exposure of the Oranjeboom posts made by KOLs by looking at discussions on social media and tracking the hashtag views. By managing the KOLs and helping with the event marketing, RedFern was able to support UDB in their offline event and increase overall brand awareness for Oranjeboom.