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Localization, Development of Key Visuals and JD Landing Page, Campaign Ideation, KOL Management, Traffic Conversion Strategy

Whitley Neill is a premium gin brand from the UK. Founded in 1762, WNG hand crafts its gin in small batches and creates gins that are inspired by different flavors from around the world.


RedFern Digital supported WNG in planning for the JD Alcohol Festival on September 9th, localizing the brand, and creating key visuals. We helped the brand to develop its JD landing page, assisted in campaign ideation and traffic conversion strategy, and managed KOL activations on four different platforms (WeChat, Douyin, Kuaishou and Little Red Book/Xiaohongshu).